WHAT YOU DECLARE, YOU WILL ACHIEVE
Burning more brightly than those around you is a skill that no one born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image that sets you apart from other people. This image can be something like characteristics style of dress, or a personality quirk that amuses people and gets talked about. Once the image is established, you have an appearance, a place in the sky for your star.
It is a common mistakes to imagine that this peculiar appearance of yours should not be attached is somehow bad. Nothing could be farther from the truth. To avoid being a flash in the pan and having your notoriety eclipsed by another, in the end, you must not discriminate between different types of attention every kind will work in your favour.
Society craves larger than life figure, people who stand above the general mediocrity. Never be afraid of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered then ignored.
If you find yourself in a lowly position that offers little opportunity for you to draw attention, a useful trick is to attack the most visible, most famous, most powerful person you can find. When Pietro Aretino, a young Roman servant boy in the sixteenth century, wanted to get attention as a writer of verses, he decided to publish a series of satirical poems ridiculing the pope and his affection for the pet elephant. The attack put Aretino in the public eye immediately. A slanderous attack on a person in a position of power would have a similar effect. However, remember to use such tactics sparingly after you have the public attention when the act can wear thin.
Once in the limelight, you must continuously renew it by adapting and varying your method of courting attention. If you don't, the public will grow tired, will take you for granted and will move on to newer star. The game requires constant vigilance and creativity. Pablo Picasso never allowed himself to fade into the background if his name becomes too attached to a particular style, he would deliberately upset the public with the new series of paintings that went against all the expectations. He believed better to create something ugly and disturbing, then to let viewers grow too familiar with his work.
People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you both gain their respect and tighten your hold on the fleeting attention.
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